O O Ø O O O O
Marketing 101
There are posters screaming at me all around the campus:
Pub Night with UTI!
Stifling the urge to giggle (or pee), I read further:
“Come celebrate spring with the UTI. Join us for a beverage, nibblies and get to know the UTI team.”
I assume those beverages are cranberry juice. Thoroughly bemused, I go looking for some clue as to what kind of cruel beings force UTI-sufferers to drink more beverages. Like undergrads everywhere, I find my answer on the internet:
University Technologies International (UTI) is dedicated to the pursuit of excellence in technology commercialization, creating business opportunities from scientific innovation. We are recognized internationally for our expertise and success in protecting, marketing and commercializing technology and innovation.
Put in clearer terms, UTI is the organization that will assist me, the clueless academic, to market my intellectual property to the Real World™. In short, they are Ivory Tower marketing experts, bridging the gulf between the helpless researchers and the powerful industrialists.
Even this clueless academic knows not to name a marketing organization after a well-known, irritating, and occasionally embarrassing class of infections.
I think I’ll market my own research, thank-you.
kj
June 3, 2008
OOØOOOODCCCLXIII
June 3rd, 2008 at 12:34 pm
I almost pissed myself (pun intended)
June 3rd, 2008 at 3:07 pm
Urine not alone.
June 4th, 2008 at 12:32 pm
I think that’s “Urine good company”.
June 4th, 2008 at 1:24 pm
Quit your bladderings.
June 4th, 2008 at 9:50 pm
Yer just taking the piss out of ‘im aren’t you?
June 7th, 2008 at 7:42 pm
was that below the belt?